

Since 1933 the Haddad Auto Group has not only been selling cars to the people of Berkshire County but also supporting the Berkshire Community.Ā We believe that in supporting community events andĀ public services, we help make the Berkshires and our neighboring communities a better place to live, work and do business.Ā


- Local Youth Sports Teams
- Tanglewood; Boston PopsĀ
- 20 + hole in one contests for local charities per yearĀ
- Pittsfield Sun, Collegiate baseball teamĀ
- Berkshire Scholarship FundĀ
- Live on the Lake, summer concert seriesĀ
- Berkshire Humane Society Weekly Pet AdoptionsĀ
- Thanksgiving AngelsĀ
- Operation CopsicleĀ
- Shop with a CopĀ
- Colonial TheaterĀ
- Berkshire Theater GroupĀ
- Lee Sportsman's AssociationĀ
- Berkshire Bruin's HockeyĀ
- Josh Billings RunaroundĀ
- Local Car ShowsĀ
- Walk A Mile for Elizabeth Freeman Center
Haddad Toyota Wins President's Award
Haddad Toyota has been recognized with Toyota Motor Sales, USA's prestigious President's Award, the highest honor that can be achieved by a Toyota dealership. Visit us in person to see the pristine President's Award Tiffany crystal trophy at Haddad Toyota.




Who Can We Help?
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How Haddad Is Helping Your Community


Haddad Subaru teams up with Strong Little Souls to make a memorable day for families battling pediatric cancer.
Strong Little Souls is a nonprofit based in Pittsfield, Ma. that serves families affected by pediatric cancer in a myriad of ways. Whether it is sending care packages, hosting events or fulfilling wishes. This amazing charity founded by then 13-year-old Madison Quinn in 2014, has grown tenfold in the time between then and now.
On June 25th, 2023, the first ever Family Fun Day was held at Tribute Farm in Cheshire for 65 attendees from 12pm-4pm. The event was created to be attended by families directly affected by pediatric cancer. Strong Little Souls had high hopes for this event, and thanks to the support from Haddad Subaru the event was "more of a success than we could've imagined," Said Quinn.
The volunteers from Haddad secured the Biggin's Diggin's food truck that donated food for the all the attendees. Owner Terry Bishop and his wife Jennifer were happy to help when Beth Maturevich, Marketing Director for Haddad Subaru made the call. Beth and the Bishop family have worked together on other charities, and she knew they would help with this wonderful event. Terry couldn't say enough how honored he and Jennifer were to be a part of such a special day. "It's all about the kids" Terry said, "the older you get you realize how important it is to help when courageous kids like these are in need".

When Beth (who is also a musician) made the second call to her music community, Bill Farrell from the band Liquid Courage responded with passion to volunteer to DJ the event for all 4 hours.
Chris Kramek, GM of Haddad Subaru was able to secure Higher Bar, a unique drink car that offered refreshing and fancy mocktails for the families on the beautiful sunny day. Chris and his daughter were there for the duration of the day helping wherever they were needed.
Maddison said, "The Haddad Subaru volunteers decorated the venue, helped with set up and clean up, and even helped to create activities for the families that were a huge hit."
The Haddad Subaru fun tent included painting beautiful message rocks with anything from rainbows to hearts, to spaceships and many other creative ideas. The kids enjoyed taking a swing at the two pinatas provided and stuffed full of goodies by the Subaru team and playing cornhole on the Haddad cornhole boards. All the children went home with a goodie bag to enjoy created by the Haddad team as well.
Countless families told Strong Little Souls founder Madison Quinn, that the event was beyond incredible, and they were already asking about the next one! "As a small organization, events like this are not possible without the support from the community. We can't wait to partner with this incredible Haddad group again to continue to support our local families affected by pediatric cancer!"
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Haddad Toyota
130 Pittsfield-Lenox Rd
Pittsfield, MA 01201
- Sales: (413) 445-4535