Haddad Helps: Giving Back to the Community for over 90 years!

Since 1933 the Haddad Auto Group has not only been selling cars to the people of Berkshire County but also supporting the Berkshire Community.  We believe that in supporting community events and  public services, we help make the Berkshires and our neighboring communities a better place to live, work and do business. 

It started with founder George A. Haddad donating vehicles to the Pittsfield Schools to use for drivers' education and since then the Haddad Auto Group has supported 100s of local organizations.  From walks and golf tournaments to handing out Thanksgiving meals, the Haddad Auto Group offers not only financial support but also believes in giving back by taking apart of community events.
Previous partnerships include: 

  • Local Youth Sports Teams
  • Tanglewood; Boston Pops 
  • 20 + hole in one contests for local charities per year 
  • Pittsfield Sun, Collegiate baseball team 
  • Berkshire Scholarship Fund 
  • Live on the Lake, summer concert series 
  • Berkshire Humane Society Weekly Pet Adoptions 
  • Thanksgiving Angels 
  • Operation Copsicle 
  • Shop with a Cop 
  • Colonial Theater 
  • Berkshire Theater Group 
  • Lee Sportsman's Association 
  • Berkshire Bruin's Hockey 
  • Josh Billings Runaround 
  • Local Car Shows 
  • Walk A Mile for Elizabeth Freeman Center
And many more!

Haddad Toyota Wins President's Award

Haddad Toyota has been recognized with Toyota Motor Sales, USA's prestigious President's Award, the highest honor that can be achieved by a Toyota dealership. Visit us in person to see the pristine President's Award Tiffany crystal trophy at Haddad Toyota.

Haddad Helps the community and wants to help you too!  

To request funding from Haddad Helps please fill out all the required information below. We will do our best to get back to you with a decision on your request as soon as possible!


Who Can We Help?

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How Haddad Is Helping Your Community

In January 2023, Haddad Subaru provided sponsorship to help enrich the lives of six amazing young ladies from Reid Middle School. Through a seven week learn-to-ski program, offered by Bousquet Mountain, these six ladies were offered ski lessons, necessary equipment, and dinner each week. With hopes of creating a rewarding, empowering, socially supportive, bonding experience where everyone could just simply feel like they belonged. Financially, the young women would not have been able to participate in this sport. Having an opportunity to have the equipment and lessons provided experiences that have left a lasting impression on each of these students. 

The team at Haddad Subaru was so moved when they received thank you letters from each one of the participants. They were heartfelt and described how this program made a difference in their lives. Brooke kindly said, "I learned that it's ok to be scared and to face your fears." Isabella mentioned "I became more confident in myself and was able to overcome my fears." Miriah shared with us that "Skiing definitely made me more confident, and I was proud of myself and so was my grandpa."
GM Chris Kramek, whose kids ski, had one of their friends' mothers (Kristin) bring up the fact that at the school she teaches at, she did not see anyone getting involved in winter sports. That sparked Chris and Kristin to understand the great need to find some deserving kids that would benefit from a ski scholarship and to reach out to Cindy, the Ski Instruction Director at Bousquet Mountain. It wasn't easy choosing just six but we based the criteria on their attendance, class contributions and attention in class. There is a higher percentage of lower income households and kids at this middle school. That didn't particularly matter to our choices per say, we really were striving to find kids that just wanted the opportunity to enjoy a local mountain that maybe they couldn't have ever done without our help. Whether it was financial support, advisement, or the lessons themselves. Chris visited the kids every Wednesday to chat about their week and how the lessons were going. 

"It was amazing to watch all the kids advance as they went." Haddad Subaru is proud to have donated $2000 for this year's scholarships and is now committed to this program as it was only our first year. After seeing the impact, it truly had on these kids. Our goal is to expand to 12 children in 2024.


Haddad Subaru teams up with Strong Little Souls to make a memorable day for families battling pediatric cancer.

Strong Little Souls is a nonprofit based in Pittsfield, Ma. that serves families affected by pediatric cancer in a myriad of ways. Whether it is sending care packages, hosting events or fulfilling wishes. This amazing charity founded by then 13-year-old Madison Quinn in 2014, has grown tenfold in the time between then and now.

On June 25th, 2023, the first ever Family Fun Day was held at Tribute Farm in Cheshire for 65 attendees from 12pm-4pm. The event was created to be attended by families directly affected by pediatric cancer. Strong Little Souls had high hopes for this event, and thanks to the support from Haddad Subaru the event was "more of a success than we could've imagined," Said Quinn.

The volunteers from Haddad secured the Biggin's Diggin's food truck that donated food for the all the attendees. Owner Terry Bishop and his wife Jennifer were happy to help when Beth Maturevich, Marketing Director for Haddad Subaru made the call. Beth and the Bishop family have worked together on other charities, and she knew they would help with this wonderful event. Terry couldn't say enough how honored he and Jennifer were to be a part of such a special day. "It's all about the kids" Terry said, "the older you get you realize how important it is to help when courageous kids like these are in need".


When Beth (who is also a musician) made the second call to her music community, Bill Farrell from the band Liquid Courage responded with passion to volunteer to DJ the event for all 4 hours.

Chris Kramek, GM of Haddad Subaru was able to secure Higher Bar, a unique drink car that offered refreshing and fancy mocktails for the families on the beautiful sunny day. Chris and his daughter were there for the duration of the day helping wherever they were needed.

Maddison said, "The Haddad Subaru volunteers decorated the venue, helped with set up and clean up, and even helped to create activities for the families that were a huge hit."

The Haddad Subaru fun tent included painting beautiful message rocks with anything from rainbows to hearts, to spaceships and many other creative ideas. The kids enjoyed taking a swing at the two pinatas provided and stuffed full of goodies by the Subaru team and playing cornhole on the Haddad cornhole boards. All the children went home with a goodie bag to enjoy created by the Haddad team as well.

Countless families told Strong Little Souls founder Madison Quinn, that the event was beyond incredible, and they were already asking about the next one! "As a small organization, events like this are not possible without the support from the community. We can't wait to partner with this incredible Haddad group again to continue to support our local families affected by pediatric cancer!"

  1. Haddad Toyota

    130 Pittsfield-Lenox Rd
    Pittsfield, MA 01201

    • Sales: (413) 445-4535
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Get in Touch

  • Contact our Sales Department at: (413) 445-4535
  • Monday8:30AM-7:00PM
  • Tuesday8:30AM-7:00PM
  • Wednesday8:30AM-7:00PM
  • Thursday8:30AM-7:00PM
  • Friday8:30AM-6:00PM
  • Saturday8:30AM-5:00PM
  • SundayClosed